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International Retail Brand New York, NY

Job Title: PR COORDINATOR- Fashion
Job Type: full
Job Description:

  • Oversee the VIP card brand ambassador program
  • Manage/maintain the closet
  • Buy the sample collection
  • Be proactive in building and nurturing relationships with key editors from web to print
  • Oversee the servicing of North America press and stylist thru timely and efficient call to action
  • Timely/monthly press recaps that are sent to corporate communications and international on a weekly and/or monthly basis
  • Track ROI on all editorial coverage and web emails by partnering with planning/allocations department
  • Plan and oversee all look book photo shoots
  • Be abreast of daily news in all media outlets and understand how to tap into online media aggregates
  • Drive and oversee media efforts on all events
  • Write press releases
  • Organize and execute all press days
  • Represent CM in a polished and professional manner as a brand ambassador
  • Maintain our editorial archives

    Requirements:
  • Excellent interpersonal skills supporting a team environment
  • Excellent English communication - verbal and written
  • Excellent time management/project skills
  • Strong planning and organizational skills with a sense of priority for deadlines and attention to detail
  • Ability to recognize and react to changing work demands
  • Comfortable and confident in making effective autonomous (and group) decisions in a timely manner
  • Goal oriented: ability to stay focused on creating winning results
  • Increase our editorial coverage in brand appropriate media outlets
  • Deepen our relationships with key editors and influencers
  • Keep the VP of marketing/communications abreast of important daily news alerts
  • Maintain an overall sense of efficiency, timeliness and highly organized processes. FJT#3358

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