International Retail Brand
New York, NY
Job Title:
PR COORDINATOR- Fashion
Job Type:
full
Job Description:
Oversee the VIP card brand ambassador program
Manage/maintain the closet
Buy the sample collection
Be proactive in building and nurturing relationships with key editors from web to print
Oversee the servicing of North America press and stylist thru timely and efficient call to action
Timely/monthly press recaps that are sent to corporate communications and international on a weekly and/or monthly basis
Track ROI on all editorial coverage and web emails by partnering with planning/allocations department
Plan and oversee all look book photo shoots
Be abreast of daily news in all media outlets and understand how to tap into online media aggregates
Drive and oversee media efforts on all events
Write press releases
Organize and execute all press days
Represent CM in a polished and professional manner as a brand ambassador
Maintain our editorial archives
Requirements:
Excellent interpersonal skills supporting a team environment
Excellent English communication - verbal and written
Excellent time management/project skills
Strong planning and organizational skills with a sense of priority for deadlines and attention to detail
Ability to recognize and react to changing work demands
Comfortable and confident in making effective autonomous (and group) decisions in a timely manner
Goal oriented: ability to stay focused on creating winning results
Increase our editorial coverage in brand appropriate media outlets
Deepen our relationships with key editors and influencers
Keep the VP of marketing/communications abreast of important daily news alerts
Maintain an overall sense of efficiency, timeliness and highly organized processes. FJT#3358
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