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Marketing Director
Employer: Perry Ellis
Location: Miami, FL
Date Posted/Updated: {ts '2015-09-09 00:00:00'}
JobID: 517

Job Description
Perry Ellis International is looking for a dynamic Marketing Director to manage diverse lifestyle portfolio of apparel brands. Responsibilities include development of marketing strategy for positioning across various channels. Strong media, PR, communications skills required. RESPONSIBILITIES: - Omnichannel Advertising Strategy- multi-platform mediums including print, digital, social, OOH, etc. - Media Plan- negotiates, develop and execute media/marketing plans for all brands with time and action calendar for creative execution - Establish social media accounts, create/ post content, manage contests, and fan engagement - Developing retail marketing presentations - Organization of trade shows and events - Work with PEI visual merchandising team for implementation of in-store displays, signage, fixturing - Plans for e-commerce site advertising/marketing to increase traffic and selling for internal sites, work with wholesale ecommerce teams for similar planning and execution - Photo shoots- work with creative to develop concepts and present to teams for approvals - Develop relationship with editors and maintain a database for editor mailings, for both trade and consumer publications - Pitch stories for brands for pertinent seasonal trends and key issues - Create opportunities for celebrity seeding and placement through broadcast shows and gift suites - Work with licensing team to communicate brand message ie. New ads, images, etc. - Develop working tools for team to pitch to potential licensees and keep existing licensees informed REQUIREMENTS: - Bachelor's degree- Marketing, PR, Communications or related field required - MBA - preferred - 6-10 years of experience - Prior retail, fashion or ecommerce experience required - Excellent verbal and written communications - Proficient with office software, photoshop desired - Previous budget and project management required - Be able to manage personnel - Bi-lingual preferred. JobID: 43215

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